VICE TV has officially entered into a multi-year media rights agreement with BYB Bare Knuckle Boxing, making the promotion part of the network’s new sports-focused programming. This deal will see 13 live events aired on VICE Sports in 2025, beginning with BYB 37: Denver Brawl IV on February 22 at the Stockyards Event Center in Denver, Colorado.
The agreement marks a significant shift for VICE TV, which has historically been known for documentaries and alternative programming. As part of their transition to a more sports-centric focus, VICE TV aims to offer its audience an engaging mix of live events, sports-themed docuseries, and podcasts.
For BYB, this collaboration is a major step forward in expanding its reach and elevating the visibility of bare-knuckle boxing. The deal with VICE TV places BYB on a prominent platform, helping the sport gain the widespread recognition it has been rapidly accumulating. Bare-knuckle boxing has been growing at an impressive rate, with interest building across the globe. The sport’s popularity is expected to continue its rise as VICE expands its sports offerings.
BYB, known for its unique three-sided "Trigon" ring, has steadily grown into a major force in bare-knuckle boxing since its inception. The company has set itself apart by offering intense, fast-paced matchups that provide a new level of excitement for combat sports fans.
The upcoming BYB 37 event is expected to be a thrilling start to the partnership, with an exciting main event featuring undefeated Super Lightweight Champion Harry "The Hitman" Gigliotti defending his Police Gazette Diamond Belt against Jon "Untameable" Barnard. In addition to the main event, the card will include a title fight for the vacant BYB Super Featherweight Police Gazette Diamond Belt between Helen Peralta and Lailane Mota, with Peralta seeking to add a second championship to her collection.
This collaboration is a key part of VICE TV's broader plan to build a strong presence in the sports broadcasting space. The network’s pivot towards live sports programming will offer fans an exciting variety of content, including live events and sports documentaries. This shift aligns with changing audience preferences and the growing demand for more engaging, real-time sports experiences.
Overall, the partnership between VICE TV and BYB Bare Knuckle Boxing is expected to significantly enhance the visibility and growth of bare-knuckle boxing, helping the sport continue its rapid rise. As VICE TV builds out its sports programming, fans can look forward to a steady stream of action-packed events and content that will further solidify bare-knuckle boxing’s place in mainstream sports media.
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